Cambridge, Mass. (February 15, 2019) – RealFood, a Cambridge, Massachusetts-based hospitality strategy and design firm has been acquired by Troon®, the leader in club management, development, and marketing.
“We are incredibly excited to be bringing RealFood’s expertise and capacity to the Troon organization, further reinforcing Troon’s commitment to delivering outstanding food and beverage experiences at all of its managed properties,” said Ed Doyle, president, RealFood. “Additionally, this acquisition provides substantial resources to RealFood to expand our capabilities and support our aggressive growth to better serve our clients and expand into additional markets. We foresee significant opportunity to expand our design portfolio to differentiate club experiences through thoughtful design and operations planning to deliver best-in-class hospitality.”
RealFood Consulting is a leader in strategy-based foodservice design and hospitality advisory services across the spectrum of the food and beverage industry. RealFood has been serving the needs of the food and beverage industry since 1996 and has an extensive portfolio of more than 500 international and domestic clients and its team brings 150+ years of combined hands-on hospitality operations experience to every project it undertakes.
“Troon currently delivers a wide gamut of food and beverages services at our managed facilities,” said Tim Schantz, president, Troon. “Our alliance with RealFood will significantly increase our food and beverage expertise and capabilities for current and prospective clients.”
RealFood will continue to operate under the RealFood brand and the company’s charismatic leader, Ed Doyle, will continue as president. RealFood joins Troon’s portfolio of companies that includes Troon Golf®, Honours Golf®, Troon Privé®, CADDIEMASTER®, Troon International®, True Club Solutions®, and Cliff Drysdale Management®.
With the acquisition of RealFood, the new shared organizational team will triple in size and scope. As part of the RealFood acquisition, Troon will soon establish a new corporate office in Boston, Mass. combining the extensive experience of the newly-expanded team to leverage capabilities, be closer to Northeast clients and focus on rapid growth opportunities for RealFood and Troon.
RealFood Consulting is a hospitality strategy and design consulting firm meeting the foodservice design, development and strategic advisory objectives of the club, hotel, institutional and restaurant segments in the U.S., and beyond. RealFood leverages its combined 150+ years of hands-on hospitality experience to deliver guest-focused experiences across the spectrum of the industry. Using proprietary processes to achieve design outcomes that are based in operational understanding, RealFood’s clients achieve industry leading success measures. RealFood’s portfolio includes Fortune 500 companies, James Beard Award winning chefs, world-class clubs, leading developers and institutional operators committed to delivering a differentiated experience to their guests. For additional news and information, visit www.realfoodconsulting.com or connect with RealFood on Twitter, Instagram or Blog.
Headquartered in Scottsdale, Ariz., Troon is the world’s largest golf management company providing services at more than 360 locations around the globe, including 280 golf courses at 246 facilities. In addition to golf, Troon specializes in homeowner association management, private residence clubs, estate management and associated hospitality venues. With properties located in 35 states and 30 countries, divisions of Troon include Troon Golf, Honours Golf, Troon Privé (the private club operating division of Troon), Troon International and Cliff Drysdale Management. There are currently 60 Troon-affiliated properties featuring 80 golf courses on national and international “Top 100” rankings. Troon-affiliated properties include Bayside Resort Golf Club in Selbyville, Delaware; Kapalua on Maui, Hawaii; Mauna Lani Resort on the Kohala Coast of Hawaii; Pronghorn in Bend, Oregon; Lofoten Links in Norway; and Mollymook Golf Club in Australia. For additional news and information, visit www.Troon.com, or connect with Troon on Facebook, Twitter, Instagram, Google+, Blog, Press Room, or subscribe to Troon Golf & Travel.